Life Orientations™ (LIFO®) Certification Workshop | Sep 2024
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Event date: 9/2/2024 - 9/4/2024 Export event

Life Orientations™ (LIFO®) Certification Workshop | Sep 2024

Life Orientations Certification Workshop

Become a Global Life Orientations™ (LIFO®) Certified Practitioner

Are you a Coach/Trainer/HR Consultant or a Leader/Manager?
Join our bi-lingual* certification workshop to:

  • Equip yourself with LIFO®, a powerful science-based method for people & organizational development
  • Be guided directly by one of the most experienced senior LIFO® Master Trainers in the world
  • Get certified and join our Global Practitioners Network
  • Access to LIFO® materials including survey, workbooks, toolkit in addition to numerous marketing materials and eBooks
  • Get dedicated sales and digital marketing-related support from the LIFO® Global Team to accelerate your business

Provided with case study analysis, educational games, and interactive exercises to enhance learning and deepen understanding, participants acquire the necessary knowledge and practical experiences to deliver the LIFO® Method, along with its programs competently to their organizations.

Your Takeaways

  • Professional knowledge of the definitions and characteristics of the four behavioral orientations
  • Knowledge and ability to set up, administer, interpret, and give feedback on profile results, regardless of role
  • A firm grasp of the 6 core LIFO® strategies
  • Tactics to coach individuals in building development plans, based on their unique blend of behavioral styles
  • A comprehensive understanding of the history, science, and psychology behind LIFO®

Why Become a LIFO Practitioner?

  • Become a strength expert in the use of a world-class behavioral profiling tool
  • Be licensed to sell, coach, and deliver behavioral profiling to individuals, teams, and organizations
  • Have full access to a range of marketing tools, sample materials, training and facilitation notes, and the support of a global
  • Receive ongoing marketing support from LIFO® Global Team or Business Partners
  • Benefit from delivery support using the best available tools and platforms in the market

Earn ICF-Accredited CCE Units

LIFO ICF Accreditation

At the end of the program, you are provided with 16 Continuing Coach Education Units (8 Core Competencies, 8 Resource Development.) Coaches who are already credentialed as ACC, PCC, or MCC can use the CCE units towards renewal or upgrading your credentials as a part of your coach-specific education.
Coaches who are not credentialed can submit these credits to ICF (International Coach Federation) through a portfolio application.

Who Should Attend

  • Consultants/OD Practitioners
  • Coaches, Trainers, Leaders
  • Managers in any industries interested in tapping into the potential of their employees, teams, and clients


Mark Erskine - LIFO Master Practitioner

Mark Erskine
Founding Partner Applied Strengths | LIFO® Master Practitioner

Mark has used LIFO® over the last 12 years primarily as a Sales Application alongside Leadership programs in the corporate B2B market. He has a strong understanding of how the LIFO® tool can be applied to the sales world. He has written a number of articles and presented at Seminars and Exhibitions in the UK featuring the LIFO process and developed new LIFO sales materials.

He is a LIFO® Master Trainer & Coach and has run his own Sales Consultancy business, incorporating LIFO® for the last 9 years across a multitude of prestige B2B businesses. Before becoming the UK joint Licensee Partner in October 2022.

Bruce Rowling - LIFO Master Practitioner

Bruce Rowling
Founding Partner Applied Strengths | LIFO® Master Practitioner

Bruce Rowling has used LIFO® for 25 years and is a LIFO Master Practitioner & Coach. He is an expert trainer and facilitator using a range of visual and participative group facilitation techniques that enable workshops to be more effective by adapting to all learning styles. This approach is routinely applied to all LIFO workshops and training.

Bruce has worked extensively in the public sector including local and national government and the NHS. He has run his own consultancy business incorporating LIFO® for over 25 years. Before becoming the UK joint Licensee Partner in October 2022.

Mahmoud Embaby - LIFO Master Practitioner

Mahmoud Embaby
Founder & CEO of Impact Learning and Development | LIFO® Master Practitioner

Mahmoud Embaby is an entrepreneurial engineer and strategic management expert with over 20 years of experience in the human development, training, and coaching industry.

Embaby is the first Certified LIFO® Master Practitioner in the Middle East, a Master Practitioner Accountability Circles ACT®, a Gallup Strength Finder® Certified Coach, ATD (Association For Talent Development) Certified Master Trainer, and Certified Builder Talents Profile BP10 Coach. He is also an alumnus of Columbia Business School, a certified NLP (Neuro-Linguistic Programming) Practitioner, and a trainer from the American Board of NLP.

A certified trainer and independent consultant of the Business Strategy and Leadership Simulations, Paradigm Learning USA, and KNOLSKAPE Singapore further enhancing his expertise in delivering high-quality training and coaching solutions. With 15 years of experience in Executive Consultancy and coaching, Mahmoud Coached on Strength-based models, Entrepreneurship, Leadership, Management, Career Development, Public Speaking, and Personal Development. Working with coachees in the USA, UK, Austria, Turkey, Egypt, KSA & others, Mahmoud helped them to achieve magnificent results.

Event Outline

September 2-4, 2024

London, United Kingdom (venue details will be added soon)

Early Bird Price (Until August 4th, 2024):

If you are already a certified LIFO® practitioner/master practitioner, you can join this program to refresh your LIFO® knowledge, and gain a global status, WITH a special practitioner price:
- LIFO® Practitioner: $1,000
- LIFO® Master Practitioner: (Please contact us at

・Optional service:
We can provide you with extended 1-on-1 coaching with a master practitioner after the certification is done. This is a two-hour 1-on-1 session with a master practitioner where you can get:
- Extended and more detailed debriefing on your survey results as a coachee.
- Support in setting the goals of your journey as a LIFO practitioner after the certification

Extended coaching option: $500 (per one session for 2 hours)

・FREE Extra service (for participants from Egypt):
If you are from Egypt, we can facilitate your visa issuance, and purchase flight tickets & accommodation. Check the “Facilitate My Travel” option in your registration.


Registration will be closed on August 15, 2024.


・Cancellation Policy

  • Before July 8, 2024: Full refund (minus administration fee)
  • Between July 8 - August 1, 2024: 50% refund (minus administration fee)
  • After August 1, 2024: No refund

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